The Psychology of Choosing Window Frame Colors

The Psychology of Choosing Window Frame Colors

November 14, 2018

Color psychology pertains to how humans react to certain colors and is used in advertising to influencing behavior. In terms of choosing replacement windows—and remodeling, in general—the right colors can help achieve the “mood” or “feel” that you want.

Strong Colors

Strong colors include red, orange and yellow. These are colors that elicit strong emotions such as excitement and cheerfulness. Red, in particular, is a color that calls attention to itself. The eye exerts more effort into focusing on it as its natural point lies behind the retina, which is why it looks closer than it is. For instance, the red light on a police car blinker looks more forward than the blue light, even though they’re the same distance. This same quality is the reason why fast food chain logos have red as the predominant color.

However, in terms of windows, red, orange, and yellow—and to some extent, bright colors like pink and yellow-green—are rarely used as frame colors. Bright and strong colors can make the home look dated or even tacky. This is because windows are supposed to call attention to the viewing area, not to the frame itself. By this same token, strong colors work well as entry doors. A red double-hung window may not work with most color palettes, but a red door certainly works with the same.

Relaxing Colors

At the other end of the spectrum, you have relaxing colors such as green, blue and certain shades of purple. Since these colors form their focus closer to the front of the retina, the eyes are not as stressed, which makes such colors more relaxing. Green and blue go well with natural colors like brown and canvas, especially when you’re trying to evoke a coastal or a pastoral feel for your home.

The unobtrusive nature of these colors makes them ideal for window frames, along with neutrals like gray, black and canvas. They allow you more flexibility in choosing the siding and roof color. But more importantly, relaxing and neutral colors let the eyes focus on what’s in the viewing area—the center of the window.

To learn more about our wide selection of beautiful window frame colors, or our popular window styles including picture windows, call Renewal by Andersen® of Milwaukee today at (262) 522-3034. You can also fill out our contact form to schedule your free in-home consultation. We serve Waukesha and the surrounding areas.

Hear From Our Customers

I cant express how happy we are with choosing Andersen for our window installation. Our sales representative was knowledgeable with product and answered any questions we had without hesitation. I did also fill out a survey that was sent in an email, but sadly I failed to personally name the two gentlemen that performed the actual installation. Barrett and Francisco were our guys, and let me tell you, they were outstanding!!! They did Excellent work and were professional as well as efficient and made this a smooth, none evasive process for us. I strongly recommend this company and these installers to anyone in need of windows!!! My husband and I could not be more pleased we chose Andersen for replacing our windows!!!

This was a great crew to work with. Both the original install manager we worked with (Jay) and the install team (Daniel, Mason, Tony, Ethan, and Jose). Everyone was very professional and knowledgable. They answered all my questions and the end result on the house is great. In 3 days they replaced an old bay window with a new bay window, a set of french doors on the patio with a sliding patio door, and our old front door with a new front door and storm door.

Jason and Brett did an awesome job installing our doors. We had separate installers a month earlier for our windows who also did a fantastic job. They were all very professional and cleaned up almost better than the area looked before the installation! Since these were both jobs that took more than one day the installers were great at keeping us informed on the status of where the project was at along the way.

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